The Most Effective Quora Marketing Strategy Broken Down in 5 Steps

Tejas Rane
6 min readMay 4, 2020


I don’t know How to Get Leads & Traffic on my website from Quora!

This is the question I get asked multiple times from many people.

Quora is a great platform but not many people have been able to leverage Quora for Marketing.

Either they spam or just ignore the Power of Quora.

Well, that changes today!

I am going to show how you can Break Down your Quora Marketing Strategy in 5 Simple Steps.


Let’s Go!

1.Improve Your BIO

If you want to market yourselves, you need to optimize your bio. Let’s say you have a product/service that you want to market. How would people know what you are doing?

So, talk about what you do in your bio.

For Eg:- I have written an Actionable Guide on Quora Marketing. So I have included that in my bio.

Check my Bio & you will understand how I have properly optimized it.

See when I upload the Image, how it pops up in my Quora Bio.

Immediately someone visiting my bio would get curious about it & click on the website to learn more.

That’s how you can increase your website clicks for your product/service.

You got to do something like this. Now, I m going to A/B Test with other Images & see how it goes.

Maybe a Good Stat that talks about Quora Marketing.

The goal is to make your reader curious.

Now here’s my Bio & see how I properly use some keywords to attract visitors.

I start with a Negative Line, Just like I did with this Blog Post.

That hooks the reader. Every Negative Element attracts.

I don’t know but that’s the human psyche I guess. I am a no-good copywriter.

Recently I have started reading Cashvertising because people say it is one of the best books in Copywriting. Improving day by day & that’s what I will suggest to you too.

I use the word “serious” & “START”, denoting that what I am telling you is something that I care about & something important.

START is for the Urgency. You can A/B test this. These examples are just to let you know, you can optimize your Quora BIO & Get started today.


See at the end, where I write this game-changer line.

Just Search “Quorific” on Google to Learn More. Go do it Now & See

This is a Real Game Changer. Why?

Because it is increasing my branded searches & getting me free clicks from Google because this website ranks No 1 for the term “ Quorific “ which is the name of my Book.

See how 1 line changes everything?

You can do it too. Now many of you are working in a company & your boss wants to increase Branded Searches for your clients or maybe you want to increase for your product/brand.

Now you know How to do it!

Pro Tip:- You can even use this inside your answers. This way you are not only directing your users to search for your product but also Increasing Brand Searches & the overall Brand Authority.

Guess what, this also doesn’t hurt the Quora Algorithm. Because you are not putting any link that is redirecting outside 🙂

Now I have been getting many branded searches for the term “Quorific”.

Although it’s not much, heck it’s a start for me.

Look at the CTR — a whopping 44.2%

Now Ready for 2nd Game-Changing Move?

2. Use your Top-Performing Answer Inside your BIO.

Now, many people so easily neglect this. Someone who visits your bio is interested in learning more from you.

So Make a Loop & Try to use that loop to play around.

Take at least 4–5 Top Performing Answers of Yours. Copy the link & Just paste it inside your bio.

Make it bold. Add Spaces so that it looks good. That way you are interlinking your answers & driving more traffic to your answers.

Check my Bio for reference -> Show me How Tejas Optimized the Bio.

3. The Pinned Answer ( The Most Overlooked)

This has to be one of the easiest hacks to get more Traffic & Brand Awareness.

Write one beautiful, visually appealing & high-value answer from your niche. Use everything you have in your artillery. Give it your best shot.

Take that answer & Pin at your Quora Bio. This way whenever it comes into your bio will see your pinned answer & check it out. This will drive even more traffic.

Small Pro Tip:- Use Some Eye-Catchy Image to Pop out of the Feed.

4. Utilization of Quora Spaces.

Don’t tell me you don’t know this!

Quora Spaces has been around for a while now. It’s one of the mini versions of Facebook Groups but a more refined version.

This is my Quora Space created by me named under my Quora Guide ( Quorific) -> Quorific ( Growth Hacks)( Feel Free to Follow)

Again named the Quora Space under the Brand name, to increase Branded searches ( Little Improvisation)

Now, this Quora Space is at a very initial level so the following is quite less. But there are many Quora Spaces that you can leverage.

Just go search for your keyword in Quora. Filter by Spaces & Join them.

Now, whenever you write the answer, make sure you share your answer into the Spaces.

This will drive the initial engagement required for Quora Answer to kick in. I personally use this strategy to get that engagement going.

It’s one of the factors but a small one ( A Small Growth Hack, I would say)

Are you still with me?

Yes, I know you must be thinking about how someone can provide so much value.

Well, my friend, that’s the trick 🙂

Providing Insane Value that people should think of visiting your bio & ultimately your website.

That’s the Essence of Marketing. Giving people the solution to their problem.

Remember, one thing, Marketing is not talking about yourselves, it is solving your customer’s pain points.

That is all you want to do. The money will come to you no matter what as far as you solve people’s problems 🙂

Now coming to the Last but Simple Hack

5. Be Consistent

You got to be consistent. Consistency can do magic. Try to write 1 answer each day. But again, think of how you can provide value to my audience. That’s the only way you can win on Quora.

Even if you don’t write 1 answer daily, that’s fine. Write 1 answer every 3 days.

This will take you a long way ahead of your competitors. Writing Answers on Quora is a long term process.

Your answer will get views as long it is valuable & people like it. I still get leads & sales for the answer I wrote 1 year back.

That consistency alone rewarded me. Quora sent my answers to more than 19.1 Million People Sending me a flow of Quality Traffic & Sales.

That is the Power of Quora Marketing.

Now it's your turn. Start Applying all these steps & see how you drive traffic. Although this is the tip of the Iceberg.

If you want to learn more & are serious about Quora Marketing, Feel Free to check my Guide on Quora Marketing. It’s a small investment but it will take you way ahead in your Quora Game.

Packed with 14 Actionable Chapters & Life-Time Support for Queries via Twitter or Email. Guess it’s a sweet deal

Learn Quora Marketing Here.

Thank you for reading.

Do share this post with someone who wants to Leverage Quora Marketing but doesn’t know yet. Comment below your thoughts on Quora Marketing.

Follow me here on Twitter if you haven’t yet. I tweet about Growth Marketing.



Tejas Rane

SEO Growth| SaaS Marketing| Side Projects